Now I have another “bad ad.” BMW makes movies again. This time in an attempt to score female consumers. Almost as lame as the dude’s pickup lines. via @hypebeast
Kotex knocks it out of the park again, incorporating Pinterest to connect with women and prove once more that the brand takes care of women.
White Privilege Campaign. Marketing a cause.
These posters show different white people covered in revealing truths about white privilege. According to an article in MPR news, A 2010 survey found Duluth residents viewed the city as less hospitable to racial and ethnic minorities, immigrants, young adults without children, and talented college graduates looking for work than other comparable cities. The survey ended up starting a dialogue about racial issues which facilitated a way in which to combat them. Awareness.
I may have posted this before. If I have, I don’t care. This needs to be seen again. This is a campaign designed to make white people see and check their privilege. It is so refreshing to see a group of white people who get it.
(Source: alexisonfire292, via delacroix)
Dollar Shave Club advert via @andrewkarp. Whimsical and sharp. I am curious if the shave is as smooth as the marketing? Watch out P&G (not srs)
Healthy, Clever, and Integrated Package Design for a sportswear + sports lifestyle co.
You can’t just google the world; you have to live in it”
— @uwcbpm applied learning
Your brand should be a magnet, not a megaphone”
— @uwcbpm applied learning
Best Gatorade Ad I’ve seen in some time. No flash, just an icon, a story, and a will to win. #brand #in
Why has Starbucks won? Because a 5 year old identifies the logo as “the coffee logo.”
Advertising a car that no middle class American can afford during the super bowl means you’re not really advertising the car in the ad. Acura is positioning its entire product line as a luxury good, not just the NSX. Joe can’t afford the NSX, but he can afford another Acura, and he’ll feel just as privileged.
